Sports + culture
The Hornsmen
A media universe built around the energy, identity, and community of college sports.
Discuss this project ↗Original platforms. Signature experiences. Built to move people and grow brands.
View all works ↘AI + sports
Hornzi
An intelligent sports analyst transforming complex game data into confident, human insight.
Discuss this project ↗Live experience
Hornsmen Tailgate
Premium gameday hospitality engineered for fan connection, content capture, and partner value.
Discuss this project ↗Community impact
70 for 70
A collective-giving campaign with a $70,000 fundraising goal for the next generation of Texas leaders.
Discuss this project ↗Attention is rented. Influence is earned. Culture before content. Community before clicks. Results beyond reach.
Founded by Erik “Lock” Spurlock, Lock Media brings more than two decades of leadership across technology, operations, sales, media, and strategic growth to every idea.
Build with Lock Media ↘Platforms
Original IP and experiences
004
Disciplines
Media · Experiences · Products · Impact
004
Experience
Years of building what’s next
025
· Inside the work
01 / 04
A media universe built around the energy, identity, and community of college sports.
The Hornsmen
Sports + culture
Thinking about your next big move? We're ready when you are.
Tell us where you want to go — we'll build the way there.
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