01ORIGINAL IPLOCK MEDIA / CASE SIGNAL
SPORTS + CULTURE
The Hornsmen
A media universe built around the energy, identity, and community of college sports.
SHOWS / EXPERIENCES / COMMUNITYIndependent media + experience studio
We turn
ideas into
influence.
Lock Media builds culture-shaping stories, experiences, and technology that move people and grow brands.
Based in Texas
Built for everywhere
00:00:00:00
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Our point of view / 01
Attention
is rented.
Influence
is earned.
We create work people choose to watch, join, share, and remember. Culture before content. Community before clicks. Results beyond reach.
Selected work / 02
Not a portfolio.
Proof of force.
Original platforms and signature experiences built to command attention, create participation, and compound value.
02INTELLIGENT PRODUCTLOCK MEDIA / CASE SIGNAL
AI + SPORTS
Hornzi
An intelligent sports analyst transforming complex game data into confident, human insight.
PRODUCT / VOICE / PREDICTION03SIGNATURE EXPERIENCELOCK MEDIA / CASE SIGNAL
LIVE EXPERIENCE
Hornsmen Tailgate
Premium gameday hospitality engineered for fan connection, content capture, and partner value.
CONTENT / HOSPITALITY / ROI04IMPACT PLATFORMLOCK MEDIA / CASE SIGNAL
COMMUNITY IMPACT
70 for 70
A collective-giving campaign designed to fund the next generation of Texas leaders.
$70K GOAL / 100 PLEDGES / LEGACYWhat we make / 03
One studio.
Every way in.
Strategy, creativity, technology, and execution assembled around one goal: make the idea impossible to ignore.
Original Media
Shows, films, podcasts, newsletters, and social storytelling designed to become part of culture.
STRATEGY / PRODUCTION / DISTRIBUTIONBrand Experiences
Live moments where hospitality, creators, communities, and commercial value meet.
EVENTS / ACTIVATIONS / SPONSORSHIPSDigital Products
Intelligent platforms that turn passive audiences into active, measurable communities.
PLATFORMS / AI / PRODUCT DESIGNCultural Impact
Purpose-led programs that connect partners to people through opportunity, education, and legacy.
COMMUNITY / CAMPAIGNS / LEGACYOur work in motion / 04
Ideas do not sit still.
Neither do we.
Until the official Lock Media showreel is released, explore the active universe of media, products, live experiences, and impact platforms above.
Return to the workSTORY / EXPERIENCE / TECHNOLOGY / CULTURE / COMMUNITY / STORY / EXPERIENCE / TECHNOLOGY / CULTURE / COMMUNITY /
25+
YEARS OF BUILDING
WHAT’S NEXT
Built by an operator / 05
Creative ambition.
Operational force.
Founded by Erik “Lock” Spurlock, Lock Media brings more than two decades of leadership across technology, operations, sales, media, and strategic growth to every idea.
We do not just make the moment look good. We build the system that makes it work.Build with Lock Media
How we work / 06
Four moves.
One unmistakable result.
01
FIND THE SIGNALCulture is not a demographic. It is the strategy.
→02
MAKE IT MATTERBuild for participation, not passive impressions.
→03
DESIGN THE SYSTEMThe idea, experience, technology, and outcome move as one.
→04
LEAVE A MARK